OUR BRAND - COLORSSelf-confident, proud. Our colours are energetic, warm and striking.
Our coloursPrimary colours
Strong, self-confident, energetic, but also soft, high in quality and professional. Our world of colours gives us a trustworthy and yet lively appearance and thus perfectly underlines our brand character. The consistent use of primary and secondary colours creates a uniform, expressive and distinctive appearance.
energetic self-confident national
Our primary hero colour, ”Benefit Red“, is a key identifying feature of the brand, along with the logo and the brand‘s distinctive rhythm. It reflects the core of our brand – the Pulse of Bahrain. Progressiveness, but also national pride, as well as tradition, are expressed in this modern interpretation of red.
RGB – 233 | 0 | 48
PANTONE® – 185 C / 2035 U
CMYK – 0 | 100 | 80 | 0
grounding collaborative approachable
Our hero colour ”Light Sand“ is the counterpart of red in our appearance. It ensures
clarity and is the colour basis in our appearance. It softens and provides the gentle, considered tone in our communication.
RGB – 241 | 235 | 222
PANTONE® – 9080 C / 9080 U
CMYK – 7 | 7 | 15 | 0
credible open straightforward
White supports our hero colours and complements the primary trio. It reflects
the fresh, open and friendly character of the brand and structures the visual look
in all applications.
RGB – 255 | 255 | 255
CMYK – 0 | 0 | 0 | 0
Others are experiencing and they’re loving it!
By far, one of the best payment apps! It functions very fast and the costumer service is brilliant. They guided me over the phone when I faced some problems and answered every question that I had. I highly recommend this!
MARYAM A. – Google Play User
Love this application made my business more efficient and my life much easier by accepting payments faster and easier. We just need a tutorial video showing how to setup and use the app for people with no IT knowledge, so we can share it with people who don’t have this amazing appreciation.
HUSSAIN KHALAF – Google Play User
It is a great app that made bank transfer much more easier and simpler. It would have been great if the app support NFC and MST technology instead of just QR code as those technology are more convenient and do not require the user to manually open the app every time in order to pay.
MOHAMMED AL-SHAIKH JAFAR – Google Play User
All Benefit affiliated retail banks are participating and these are: