OUR BRAND MODELThe brand model encompasses all key brand elements that reflect the DNA of our brand. It builds the foundation – both verbally and visually.
Brand essencePulse of Bahrain
Vision
To shape the future of society through innovative digital solutions.
Mission
With cutting-edge business and lifestyle solutions that are essential to everyday life, we inspire and energise individuals, institutions and society to unleash new opportunities.
Value propositionWe offer trusted and innovative financial and information solutions that make life easier, smarter and more efficient for businesses and consumers.
Brand values in detail
Our brand values make a statement about what is most important to us as an organisation. They are the guiding principles that articulate what our brand stands for, and the primary driving force behind our brand, business, behaviours and decisions.
- Simplicity- Our main priority is to make people‘s lives easier. We commit ourselves to do what‘s most convenient for our clients by turning complex tasks into simple solutions.
- Creativity- We believe in the power of creativity. With new
ideas and innovations, we create new opportunities that enable everyone to take a step forward. - Empowerment-We recognise the wish of everyone to pursue their
ambitions. That‘s why we do our best to support people, businesses and institutions in all their endeavours, with seamless and powerful experiences. - Responsibility-Sustainable growth needs a strong foundation.
As reliable partner, we power a secure financial infrastructure and support society in its development with latest technologies.
Others are experiencing and they’re loving it!
By far, one of the best payment apps! It functions very fast and the costumer service is brilliant. They guided me over the phone when I faced some problems and answered every question that I had. I highly recommend this!
MARYAM A. – Google Play User
Love this application made my business more efficient and my life much easier by accepting payments faster and easier. We just need a tutorial video showing how to setup and use the app for people with no IT knowledge, so we can share it with people who don’t have this amazing appreciation.
HUSSAIN KHALAF – Google Play User
It is a great app that made bank transfer much more easier and simpler. It would have been great if the app support NFC and MST technology instead of just QR code as those technology are more convenient and do not require the user to manually open the app every time in order to pay.
MOHAMMED AL-SHAIKH JAFAR – Google Play User
Participating Banks
All Benefit affiliated retail banks are participating and these are:
