BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, announced its support of the “Forever Green” national afforestation campaign. The initiative was launched in partnership with the Supreme Council for Environment (SCE), the Ministry of Municipalities Affairs & Agriculture, and the National Initiative for Agricultural Development (NIAD).


The project witnessed the planting of 42 seedlings of Roll trees, which are renowned for its rapid growth and tolerance of harsh conditions, 32 seedlings of blooming Tecoma bushes, and 400 seedlings of Bougainvillea bushes, all of which contributed to the airs purification and the captivating features of the Kingdom, as well as the restoration of its traditional agricultural heritage.


The tree planting ceremony was inaugurated in the presence of Her Excellency Shaikha Maram Bint Isa Al Khalifa, Secretary General of the NIAD, His Excellency Mr. Abdulwahed AlJanahi, CE of BENEFIT, alongside several industry representatives, as well as a number of agricultural sector enthusiasts.


Mr. Abdulwahed AlJanahi, Chief Executive of BENEFIT, “It is with great pride that BENEFIT is supporting the National Initiative for Agricultural Development and the Supreme Council for Environment’s efforts in implementing this tree plantation initiative, which will see our Country’s green spaces flourish and reflect the spirit of national and societal responsibilities. Such opportunities inspire us to create a favorable ecological footprint, protect air quality, and decarbonize in order to meet the Kingdom’s net-zero carbon emissions target by 2060.”

It is worth noting that this contribution was made as part of an ongoing effort by the public and private sectors to support government objectives such as lowering carbon emissions, promoting environmental sustainability by mitigating the effects of climate change, encouraging youth to volunteer in agriculture, and strengthening community partnerships with civil society institutions and other relevant authorities.