We at Benefit are the foundation of life. With every pulse, we energise you through financial and lifestyle solutions that are essential to your everyday life. Your convenience is our passion – that‘s why we provide tools that are designed to make your daily tasks easier. At the touch of a fingertip, our services give you access to a variety of intuitive features that let complexities become simple, free up your time and enable you to be your best self. We back you up with powerful and secure solutions, so you can focus on what really matters to you.

Together, we embark on a journey where everything is possible, inspiring you to make the most of your everyday. That‘s how we set the pulse of life – always and everywhere, for you and your community.

We at Benefit build the foundation of growth. It is our innate drive to enable institutions to realise their ambitions. With every pulse, we energise our clients through digital-first solutions that simplify their daily business and enable them to make smarter decisions. Building on the principle that simplicity is the ultimate purpose of technology, we relentlessly strive to turn complexities into intuitive solutions that are both powerful and secure. From small businesses to large organisations, we give access to trusted technology in the fields of information management and process optimisation. Whether it is infrastructural support or our digital ecosystems – we empower our clients to spend more time on their business, their partnerships and their customer relations.

Together with you, our partners, we‘re setting the pulse of progress and ensure that your business grows, today and tomorrow.

Our logo carries our identity and embodies our brand in self-confident, moving and unique way. With its power and clarity, it lets the brand appear elegant, modern and charismatic. The decisive factor is the new vivid picture mark, the rhythmic B. It comes across as open, dynamic, and vibrant, and it compellingly visualises the core of our brand strategy “The Pulse of Bahrain”. Its monochrome appearance in the characteristic Benefit red, the primary brand colour, supports the compact and accessible look. Finally, the picture mark is supplemented by the miniscule lettering “benefit” in both Arabic and English. In order to flexibly adapt to its environment and its needs, there are two logo versions:

Strong, self-confident, energetic, but also soft, high in quality and professional. Our world of colours gives us a trustworthy and yet lively appearance and thus perfectly underlines our brand character. The consistent use of primary and secondary colours creates a uniform, expressive and distinctive appearance.

Clear and simple, self-confident, straight and optimistic – our corporate typeface, called Poppins, perfectly transfers our brand values. Edgy and soft, full of optimism: the font communicates expressively without exaggerating and forms our communicative message in a focused, elegant and inspiring way with a high degree of recognition due to its light font style in the headline

Strong, self-confident, energetic, but also soft, high in quality and professional. Our world of colours gives us a trustworthy and yet lively appearance and thus perfectly underlines our brand character. The consistent use of primary and secondary colours creates a uniform, expressive and distinctive appearance.