BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, participated in the 10th Annual Customer Experience Conference, held under the theme “Redefining Excellence in Customer Experience.”

 The event brought together prominent speakers, senior executives, and distinguished experts from the region and around the world at the InterContinental Regency Hotel Bahrain.

BENEFIT was represented by Mr. Bader Buzaboon, Customer Service Manager, who contributed to an interactive panel discussion titled “Serving and Leading Gen Z: Empathising from Both Sides of the Counter.” The session focused on the unique expectations and requirements of Generation Z customers, underlining the importance of designing strategies that are flexible, innovative, and capable of addressing their rapidly evolving demands.

During his intervention, Mr. Buzaboon highlighted that the future success of companies will increasingly rely on their ability to understand this new digital generation and explained that Generation Z is defined by its strong awareness of advanced technologies and its preference for services that are fast, transparent, and personalised. Furthermore, Mr. Buzaboon emphasised the importance of adopting approaches based on mutual empathy between employees and customers, which fosters trust and generates value-added experiences. 

“Customer experience today extends far beyond the traditional concept of service quality; it has become a defining element in building institutional loyalty and strengthening competitiveness in the marketplace, particularly amid the rapid advances in FinTech and digital transformation. At Benefit, we place this at the centre of our strategy by investing in innovative solutions and adopting best international practices. Our objective is to deliver a seamless and comprehensive experience for all customer segments while playing an active role in shaping a more innovative and future-oriented approach to customer experience.” Stated Mr. Buzaboon.