PLAYBOOK, a leading global platform for professional development and networking is proud to announce a new partnership with BENEFIT, to elevate and support the career progression of female leaders within BENEFIT through an ecosystem of curated learning resources, mentorship and networking opportunities. 

Through the partnership, members gain access to a library of expert-led masterclasses, workshops, executive speaker sessions, a mentorship programme, networking opportunities (online and offline) and much more.  The curated learning resources help women navigate leadership challenges and also help to build more inclusive workplaces with access to equal opportunities. The partnership is an opportunity for BENEFIT to support and retain its top talent, with a culture of diversity and inclusion which is a core commitment of the organisation. 

Gender diversity and inclusion are critical factors for driving economic growth and social progress in the MENA region. Studies have shown that organisations that embrace gender diversity and inclusion tend to outperform their peers, leading to increased innovation, productivity, and financial performance. However, there is still work to be done in ensuring equal opportunities for women in the workplace. According to a recent report by the World Bank, empowering women in the MENA region could boost the region's GDP by up to 47%. This emphasises the critical role that organisations like BENEFIT play in driving economic development and social progress by investing in women's empowerment. 

Both PLAYBOOK and BENEFIT share a common dedication to simplifying and enhancing lives through innovation. By offering PLAYBOOK's curated resources, mentorship programs, and networking opportunities, female employees at BENEFIT gain access to the tools and knowledge necessary to thrive in their professional journeys. BENEFIT's commitment to simplicity and responsibility, combined with PLAYBOOK's focus on empowerment, creates a powerful synergy that will drive sustainable growth and development for female employees. 

Salah Al Awadhi, Head of HR & Administration at BENEFIT, said: "BENEFIT recognizes the importance of simplicity, creativity, empowerment, and responsibility in transforming lives. By partnering with PLAYBOOK, we can leverage their expertise in professional development and networking to provide our female employees with tailored resources and mentorship programs that empower them to excel in their careers.” 

Wafa AlObaidat, CEO of PLAYBOOK, added: We believe in creating a supportive and inclusive environment where women can thrive and fulfill their potential. Through this collaboration, we aim to provide female employees at BENEFIT with the tools, resources, and mentorship they need to excel in their careers. We are excited to join forces with BENEFIT and make a lasting impact on the lives of women in the workforce.” 

The cinematically filmed masterclasses showcase real-world experiences delivered by real and relatable role models. Teams are able to learn how to climb the corporate ladder, how to negotiate, how to prepare for a performance appraisal, how to get recognised for a board seat, how to lead like a CEO and much more.  

They have access to 100+ mentors and coaches from across the globe to soundboard with and get unstuck. The platform has a membership community of 3,200+ members from 200+ cities in 50+ countries representing 900+ companies in 26 industries. PLAYBOOK is a 500 Global Portfolio company with strategic global and regional investors and advisors and founded out of the MENA region. The platform has strategic partnerships with leading organisations in Oil & Gas, Finance & Investment, Artificial Intelligence, Retail and much more. 

The partnership between Playbook and BENEFIT demonstrates a shared commitment to fostering gender diversity and inclusion in the MENA region. By providing women with access to educational resources, mentorship, and a supportive community, the partnership aims to accelerate women's growth, create equal opportunities, and contribute to the overall development of the region. 

For more information about Playbook, please visit